The family tree
Your family’s generations, gathered into one framed piece: names, dates and portraits, hand-lettered and designed to hang in your home and be passed down.
Bespoke Heirloom Collections · Alexandra Rubin
Become an heirloom.
Alexandra Rubin is an award-winning designer crafting beautiful, timeless brands for high-net-worth individuals and business owners.
I · Private residences
A signature mark for your family.
A distinct mark that reflects your family, drawn by hand and carried through custom typography and monogramming, from the estate and the dinner table to the yacht and the private jet. For families who are sentimental about what they have built, and want it to last for generations.
Explore the collection
II · Luxury rentals & hospitality
A signature stay, in every detail.
For luxury rental management companies and their owners: a distinct identity for each property and personal touches for every guest, from a monogrammed welcome card to linens embroidered for their stay. Guests remember it, rebook and recommend it.
The guest experience“Everything I touch turns to gold.”
— Alexandra Rubin, Award-winning designer
What I do
Exquisite design is made to feel distinctly timeless.
I am hired to give what you own a signature. Your estate, your property, your family name: each becomes a wordmark drawn by hand, as exquisite and enduring as the asset it represents.
I
Private estate branding
For families: a signature wordmark and monogram for your estate, carried through linens, stationery, dining, the yacht and the private jet.
II
Property identity
For luxury rental homes: a name, wordmark and monogram for the property, carried through its linens, amenities, welcome book and signage.
III
Guest experience program
For rental management companies: a personalization system across your portfolio, with signature touches made for each guest’s stay.
One designer to handle it all.
The film
Timeless luxury, in motion.
The collection · Made by hand
Your branded name,
in every detail.
Nothing I create starts from a template. Every mark is drawn by hand, then carried into everything you touch: the linens in the guest suites, the glassware at the dinner table, the stationery on the desk, the transom of the yacht and the cabin of the jet. Every piece is handmade to match, and made to last.
I
Monogram & custom typography
Letterforms drawn by hand for your family alone: a monogram, crest or wordmark no one else will ever own.
II
The estate
A name and mark for the residence, carried from the front gate and the library to the guest house.
III
Private dining
Hand-lettered menus and place cards, etched glassware and custom wine labels for dinner parties, business meetings and special occasions.
IV
Guest suites
Embroidered towels, slippers, pillows and bedding, so every guest rests in your family’s name.
V
Stationery
Hand-lettered, engraved and foil-stamped cards, invitations and holiday suites worthy of being kept.
VI
The household
Discreet embroidered details for your estate staff, from uniforms to the linens they lay out.
VII
The yacht
Hand-drawn transom lettering, club mark and burgee, onboard linens, menus and guest amenities.
VIII
The private jet
Cabin linens, amenity kits, menus and onboard stationery, so home travels with you.
Made by hand
Drawn by hand.
Finished by artisans.
Every monogram begins as a pencil sketch at my desk, refined stroke by stroke until it belongs to your family alone. It is then made real by engravers, embroiderers, printers and makers who still work by hand.
Included with your monogram
Two heirlooms, made for your family.
The legacy brand book
A bound, foil-stamped book of your family’s mark, letterforms, colors and story, so every artisan who works with your family, for generations, gets every detail right.
When to begin
Before, during
or after.
The interior designer creates the attire. I create the jewelry.
I partner with architects, interior designers, builders and property managers on private residences and luxury rental homes.
Before
As plans are drawn
As the architect draws the plans, I design your wordmark to be etched into the stone, metalwork and millwork, whether a private estate or a luxury rental home.
During
As the rooms come together
As furniture arrives and paint goes on the walls, I coordinate with your vendors, interior designer and builder so your linens, tableware, signage and accents are consistent throughout.
After
When every accent is in place
The final, personal layer that makes a beautiful property unmistakably yours, and turns a home into an heirloom.
The details
The finer details
hold the most weight.
Featured commission
Broadcliff
An heirloom collection for a private San Francisco residence: a hand-drawn wordmark and monogram carried onto linens, amenities and stationery, then to the water as the Broadcliff Private Club.
On the water
Broadcliff Private Club
Your family's name carried to sea: a club mark, onboard linens and every detail on deck.
At the stables · Concept
Cashel House & Stables
One name, from the front gate to the tack room: a cast bronze entrance plaque, debossed stationery, monogrammed grooming pieces and the quiet equestrian rooms of the house.
Yacht and stable applications shown as concept visualizations.
The work
Crafted to be kept.
The heirloom
Made to be
handed down.
The process
How I work.
A private, personal process, held in complete confidence from the first conversation.
01
Private consultation
I meet with you, in person or virtually, to learn about your family, your properties and the way you live, entertain and do business.
02
Your family story
I explore your history, heritage and taste to find the symbols and words that belong only to you.
03
Design
Your monogram, estate name and collection, drawn by hand and refined with you until every detail is right.
04
The heirloom collection
Your pieces produced with trusted artisans, finished with your custom embosser stamp, wax seal, framed family tree and legacy brand book.
Investment
Begin with a conversation.
Every commission begins with a private consultation. I explore your family, your property and your vision with you, and you leave with a clear direction and a tailored proposal.
Private consultation
Fee$2,500
The first step for every commission.
- A personal session with Alexandra
- Your family story, properties and lifestyle
- Creative direction for your collection
- A tailored proposal for your commission
Private residence identity
From$55,000
Applications across the estate, yacht and jet are quoted individually.
- A wordmark and monogram drawn by hand for your family alone
- Custom letterforms and typography
- Versions for embroidery, engraving, etching and foil
- Your custom embosser stamp and wax seal
- A hand-lettered, framed family tree
- Your legacy brand book
Property identity
Single home$20,000
to $30,000
For one luxury rental property. Production is billed separately.
- A name, wordmark and monogram for the property
- Designs for linens, amenities and the welcome book
- Guest stationery and signage
- Artwork ready for your vendors
Guest experience program
Setup$75,000
+ $7,000 monthly retainer
For luxury rental management companies, across your portfolio.
- A distinct identity for your flagship property
- A personalization system across your portfolio
- Signature personal touches for every guest’s stay
- Vendor setup and a guide for your team
About
Alexandra (Lexy) Rubin
I am a visionary fine artist with 20 years of designing brands for Fortune 500 companies, and for companies with seven-figure revenues and beyond, looking for optimal growth.
My clients have included Avon, Colgate, Dannon and Bath & Body Works. I hold a BFA from the Rhode Island School of Design, and my work has been recognized by Graphis and GDUSA.
Today I bring that same vision to the most personal brand there is: your family's. I work with a small number of families at a time, and every commission is designed by me, from the first sketch to the final detail.
20Years designing brands
RISDBFA, Rhode Island School of Design
8Graphis & GDUSA design awards
Inquire · Private homes
Begin your family’s legacy.
For private residences and estates. All inquiries and commissions are held in complete confidence.
Inquire about your homeInquire · Luxury rentals
A signature stay for every guest.
For luxury rental management companies, property owners and boutique hospitality.
Discuss your propertieslexy@rubindesignco.com · (772) 208-7547 · Stuart, Florida